Rosa-Branca Esteves

About

PhD in Economics, Oxford University (2005). Supervisor: Mark Armstrong.

Professor of Economics, Department of Economics, Universidade do Minho.

Member of the Economic Policies Research Unit (NIPE).

Director of the PhD Program in Economics (University of Minho).

Reside in Braga-Portugal. Three children: Diego (July, 2005), David (January, 2011), and Carmen (August, 2016).

Research Interests

• Data-driven strategies
• Competition policy in digital markets
• Price discrimination
• Targeted advertising
• Data sharing issues

Publications

• Quality discrimination in healthcare markets. Journal of Economics & Management Strategy (with Odd Straume and Ziad Gandhour), 2023
• Can data openness unlock competition when an incumbent has exclusive data access for personalized pricing? (with Francisco Carballo-Cruz), Information Economics and Policy, September 2023
• Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can. International Journal of Industrial Organization, August 2022
• Personalized pricing with a price sensitive demand (with Jie Shuai), Economics Letters, April 2022
• Behavior-Based Price Discrimination with Non-Uniform Distribution of Consumer Preferences (with Qihong Liu and Jie Shuai), Journal of Economics and Management Strategy, December 2021
• Personalized Pricing and Advertising: Who are the Winners? (with Joana Resende), International Journal of Industrial Organization, March 2019
• Behavior Based Pricing under Imperfectly Informed Consumers (with Sofia Cerqueira), Information Economics and Policy, September 2017
• Competitive Targeted Advertising (with Joana Resende), Marketing Science, 2016, 35(4), 576-587
• Price Discrimination under Customer Recognition and Mergers (with Helder Vasconcelos), Journal of Economics and Management Strategy, Vol 24, Issue 3, pages 523–549, Fall 2015. Online Appendix: N Firm_Extension
• Price Discrimination with Private and Imperfect Information, The Scandinavian Journal of Economics, vol 116 (3), July 2014, 766–796
• Behaviour-Based Price Discrimination with Retention Offers, Information Economics and Policy, vol 27, June 2014, 39-51
• Elasticity of Demand and Behaviour-Based Price Discrimination, (with Carlo Reggiani), International Journal of Industrial Organization, vol 32, January 2014, 46-56. (IJIO Best Paper Award 2015 (for papers published in 2014))
• Pricing with Customer Recognition, International Journal of Industrial Organization, vol 28 (6), November 2010, 669-681
• Customer Poaching and Advertising, Journal of Industrial Economics, vol 57 (1), March 2009, 112-146. EARIE YOUNG ECONOMIST ESSAY, 2006
• Price Discrimination with Partial Information: Does it pay-off?, Economics Letters (2009), 105, 28-31
• Price Discrimination and Targeted Advertising: A Welfare Analysis, (With Paulo Guimarães), The ICFAI Journal of Applied Economics (2008), 5: 41-47

Research Projects

Ongoing:

• Data-Based Price Discrimination, GDPR and Competition. Researchers: Rosa Branca Esteves (PI, University of Minho), Joana Resende (Co-PI-University of Porto), Qihong Liu (Oklahoma University) and Jie Shuai (Wenlan School of Business, Zhongnan University of Economics and Law). Consultant: Prof. Luís Cabral. Funding: Portuguese Science Foundation (FCT). Duration: 18 months (12-03-2023-31-09-2024)
• Competition And Business Model Innovation In The Digital Age: Theory And Applications. Main Researchers: Joana Resende (PI-University of Porto), Rosa Branca Esteves (Co-PI, University of Minho). Consultant: Prof. Simon Anderson. Funding: Autoridade De Gestão Do Programa Operacional Regional Do Norte 2020. Duration: 4 years (03-07-2018 - 02-07-2022)

Concluded:

• Competition issues in the Age of Big Data. Researchers: Rosa Branca Esteves (Principal Investigator, University of Minho), Helder Vasconcelos (University of Porto), Joana Resende (University of Porto), Odd Straume (University of Minho), Paul Belleflame (Aix-Marseille University), Qihong Liu (Oklahoma University). Consultant: Prof. Mark Armstrong. Funding: Fundação para a Ciência e Tecnologia (FCT), 53023 euros (Ref: PTDC/IIMECO/2280/2014). Duration: 3 years (2016-05-01 a 2019-04-30)
• Behaviour-Based Price Discrimination in Multiproduct Markets. Researchers: Rosa Branca Esteves (Principal Investigator), Andrew Rodhes (Toulouse University) and Carlo Reggiani (Manchester University). Consultant: Prof. Mark Armstrong. Funding: Fundação para a Ciência e Tecnologia (FCT), 14680 euros (Ref: EXP/IIM-ECO/1615/2013). Duration: 1 year (2014-03-01 a 2015-03-01)
• New Insights on the Economics of Customer Recognition and Behaviour-Based Price Discrimination. Researchers: Rosa Branca Esteves (Principal Investigator) and Helder Vasconcelos. Consultants: Prof. Mark Armstrong. Funding: Fundação para a Ciência e Tecnologia (FCT), 35.000 euros (Ref: PTDC/ECO/69786/2006). Duration: 3 years (2008-01-01 a 2010-12-31)
• Competition and Consumer Policy Issues in Media Markets. Researchers: Rosa Branca Esteves (Principal Investigator) and Helder Vasconcelos. Consultants: Prof. Mark Armstrong and Prof. Jean Gabsewicks. Funding: Fundação para a Ciência e Tecnologia (FCT), 27.000 euros (Ref: PTDC/EGE-ECO/108784/2008). Duration: 3 years (2010-01-01 a 2012-12-31)

Awards

• School of Economics and Management Research (EEG) Award 2017
• IJIO Best Paper Award 2015, for papers published in 2014
• IJIO Excellence in Reviewing Certificate 2015
• EARIE Young Economists' Essay Competition Award 2006

Work in Progress

• Winners and Losers of Gatekeeper-Induced Consumer Preference Distortion in Promoting Personalized Pricing by Asymmetric Firms (with Nicolas Pascquier). Under Review at Journal of Market Research.
• Behavior-Based Price Discrimination in Elastic Demand Markets (with Jie Shuai). Under Review at Management Science.
• Unlocking Profit Potential of Personalized Strategies in Tourism Markets: The Influence of Consumer Demand (with Francisco Carballo-Cruz).
• Personalized Pricing with impartial consumer data (with Luís Cabral).
• Behavior-Based Price Discrimination in asymmetric markets with discrete consumer preferences.

Teaching

• Advanced Microeconomics (PhD)
• Advanced Industrial Economics (PhD)
• Competition Policy (Master)
• Games and Strategic Behaviour (Undergraduate)
• Information, Markets and Strategies (Master)

Contact

Email: rbranca@eeg.uminho.pt

Tel: +351 253601932

Fax: +351 253676375

Mail address: Department of Economics, University of Minho, Campus de Gualtar, 4710 Braga, Portugal